Idea

Example:

The ad begins on the sky between 2 buildings. It tilts down to meet a dog on a skateboard, which proceeds left in the frame, the camera then follows it, passing cars and trolleys behind it. The shot then goes on the other side of the dog. The dog passes a different street, where there is a man audibly cleaning his car. The dog then skates past a street of shops with a chicken and rabbit in the background, before skating towards the camera.


The product/service is Car Insurance.


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Advertorial:

The idea is for the advertorial to discuss the USPs of OnePulse that make it accessible and useful.

OnePulse is a mobile app that provides the users with surveys. A lot of them are used only for XP, but some are paid, allowing the "pulser" to earn money while giving their opinions. This money adds up and can be cashed out with £5 a day to paypal.

The advertorial will focus on how accessible OnePulse is in comparison to other similar services/products.


Viral Video:

My main idea for the video is to show how easy it is to use the app and earn a lot of money quickly. One easy way to do this is through game shows, this will be the basis for the ad.

One USP of OnePulse is that unlike other paid survey sites, you earn XP to level up, allowing you to earn more money per paid pulse, of which you get around 2 a day.


"Put the consumer at the heart of every business decision, no matter how big or small."

The video will focus on how anyone can give their opinion and be correct. It will also focus on how they may not agree with other people's opinions. It will then talk about how they don't need to get into fights about it because even if they're shy, they can share their opinions anonymously.