Planning

Advertorial Story Development:


Press Release

OnePulse: £5 for your thoughts

OnePulse is an app released in 2014, and one of the main ideas is to bridge the gap between companies and consumers. This is done in the form of market research. The OnePulse formula isn’t the most original, with other services such as SwagBucks being practically identical, but OnePulse is more accessible. 

For one thing, it is a mobile app, that can be run on basically every phone running Android and/or IOS. This immediately opens it up to millions of people. As of the time of writing, there are 3.5 billion people with a smartphone. That’s about half of the world’s population, that all have the potential to access OnePulse. Currently, there are over 50,000 users of OnePulse. That’s a daily earning of roughly £9500. That’s assuming they are all at level 1, but the highest level is around 17, with the highest user earning per pulse being $0.41. This would equate to a daily earning of around £15,700. 

Secondly, it allows for users to increase their level, allowing them to earn more per paid pulse. This allows them to cash out more regularly, with users being able to cash out $5 every 24 hours. This goes out to PayPal, so can be used for more things than a service like SwagBucks, that only offer gift cards. While these can be used by anyone, they still have to be for a retailer that the consumer may not necessarily use, putting them at a disadvantage. With OnePulse using PayPal, it can be there for easier online purchases, or it can be moved into a bank account, for online purchases that are still pretty easy. Giving the consumer this option seems like a good idea, because they could add it into their existing bank account, and it will earn them more interest, which isn’t a service available through PayPal.

Thirdly, you can tell OnePulse what you’re interested in and what you’d like to answer pulses on. Topics range from the royals to the state of the country to John Lewis adverts. This means that you only have to answer pulses you think are interesting, even if they’re not in your actual list of interests. This makes it not just a survey app, but also a way of informing the consumer of current affairs, helping them feel more informed.

OnePulse is a free app available on android and iOS, with a 4 star rating from over 3,000 people. You literally earn money for sharing your opinion. It’s great for introverts because they can feel like what they say is being heard and they get paid for it. What could you possibly have to lose?

Media Campaign:


Viral Video:
Development:

Script:

Welcome to tonight's episode of Market Research, the game show with no wrong answers.

Let's meet the contestants.

In the middle, we have Ainslie, who we don't appear to have a contract for.

On the right, we have Masau, who likes to refer to himself as "Zeusu"

And last and certainly least, Ted, who's traits include liking to play a type of fish, and listening to his music without wires.

Now, the game is simple. Just say what you think is correct, just like any other game show.

Question one.

*Something previously featured on onepulse appears on a screen*

*They give their answers*

You're all correct.

*Ainslie and Ted both ask "what", Masau and Ted throw a tantrum*

It's all so much easier with OnePulse.

Pre-Production Documents:

Storyboard:

Risk Assessment/Recce: