Intro
This project entails creating an advertorial, viral video, radio advert, and information website.
The advertorial is a form of promotion that isn't a direct advertisement. While it does give the positives of the subject, it does so in an unbiased way. It features facts that are proven. The writer may have been contracted by the brand to create it, but their involvement is mean to be kept at a minimum.
The viral video is a similar idea, but isn't done as a double page spread, rather more as a conventional advert similar to the ones you would see on television.
The radio advert can be somewhat similar to the video, but needs to do more with the content as it doesn't have anything to actually show to the consumer.
The final part of this project is the website. This will act as a sort of hub for information on the product. It will contain multiple pages detailing different aspects of the product, and will feature images as well as text.
The advertorial is a form of promotion that isn't a direct advertisement. While it does give the positives of the subject, it does so in an unbiased way. It features facts that are proven. The writer may have been contracted by the brand to create it, but their involvement is mean to be kept at a minimum.
The viral video is a similar idea, but isn't done as a double page spread, rather more as a conventional advert similar to the ones you would see on television.
The radio advert can be somewhat similar to the video, but needs to do more with the content as it doesn't have anything to actually show to the consumer.
The final part of this project is the website. This will act as a sort of hub for information on the product. It will contain multiple pages detailing different aspects of the product, and will feature images as well as text.
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